Working towards eliminating skin cancer in the fire service.

Motivating firefighters to become more proactive in fighting skin cancer in the fire service.


In 2012 my brother, Mark, was diagnosed with stage IV melanoma – the deadliest form of skin cancer. All I wanted to do was save my brother. Whether it was finding a doctor that would cure him, or a diet that would help rid the disease, I was panicking to help him beat this cancer. As you can imagine, Mark soon became overwhelmed with everyone trying to “help” him and he relied on his doctors to bring him back to health. I can’t blame him for that, he doesn’t want to die and he’ll do whatever it takes to get healthy. After realizing this was not the best way to help my brother, I found out that all he needed was my support and for life to be as normal as possible.

Of course, all of our family members wanted to help out as well, so I came up with the idea of making t-shirts and surprising Mark with them. I had 12 shirts made that said, “got moles?” on the front, and “get ‘em checked” on the back.  Mark loved them and our family wore them all the time, and still do. We soon had people asking us about our t-shirts, so we would tell them about melanoma and the need to be proactive and get a skin exam. I was surprised how many people were uneducated about melanoma, including myself, and I wanted to do something about it. That’s when I had the idea of starting a non-profit organization focused on raising awareness for skin cancer, specifically melanoma.

Soon after starting the non-profit, Mark was researching melanoma and ran across an article on firefighters and cancer.  Since he is a firefighter, this hit home. What Mark found out was that his cancer was directly linked to the work he did in the fire service. Mark continued to do thorough research on the subject, and in the beginning of 2015 he started training other firefighters on cancer in the fire service and what they can do to prevent it. Mark has been able to reach thousands of firefighters with this life saving information, and with SKNLUV we are on a mission to educate every firefighter in the world about cancer in the fire service. Mark is no longer able to work active duty with the fire department.  This was his dream job and it has been taken away, but now he has a greater purpose in life. God has been our number one priority during this journey and He has lead us down this path. I hope you take the time to educate yourself and be proactive with your health. Let Mark be the reason for your change.

Kevin Rine


Kevin Rine Chairman
Jessica Rine  Secretary and Treasurer
Mark Rine Vice Chair (Columbus City Firefighter /Paramedic)


14228 Nelson Drive
Mount Vernon, Ohio 43050


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    Cancer awareness, prevention, and early detection training sessions specifically for firefighters and other first-responders.

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    Annual flag football fundraising event featuring Buckeye football alumni.